Mailchimp field names

Marketing IntegrationsUpdated 23 Sep 20261 min read

When you connect Mailchimp, Workshop Software sends customer and vehicle fields into your audience as merge fields. This article lists each field name and what it contains so you can build segments and email templates.

FNAME

LNAME

ADDR1

ADDR2

SUBURB

STATE

POSTCODE

MOBILE

PHONE

REGO

MAKE

MODEL

REGRENEW

NEXTSERV

WOFRENEW

Then if they want multiple vehicles they would add

REGO2

MAKE2

MODEL2

REGRENEW2

NEXTSERV2

WOFRENEW2

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